Print manual

Things that need to be turned in with every project:

  • Mark up (which should include a slug)
  • A printed mark up (each layer to be printed out separately)
  • Mock up
  • Digital files
  • A disk catalogue (to be printed)
  • A package report (to be printed)


Project 1:

  • 300 dpi (should resize in photoshop)
  • raster images to be saved as TIFF
  • Greyscale for all images
  • 300 dpi (should resize in photoshop)
  • raster images to be saved as TIFF
  • Greyscale for all images
  • full page images should extend till the bleed (the red borders)
    all vectors to be in EPS format


Project 2:

  • Duotone (image to be in greyscale before converted to duotone)
  • duotone to be saved as EPS
  • 300 dpi (should resize in photoshop)
  • raster images to be saved as TIFF
  • Greyscale for all images
  • raster images to be saved as TIFF
  • Greyscale for all images
  • all vectors to be in EPS format


Project 3:

  • Crossovers (to be made in photoshop)
  • CMYK 4 process inks (color builds)
  • 300 dpi (should resize in photoshop)
  • raster images to be saved as TIFF
  • full page images should extend till the bleed (the red borders)
  • all vectors to be in EPS format


Project 4:

  • drop caps
  • hanging punctuation
  • die line
  • fold line
  • glue line
  • varnish (when printed, objects in the layer to be in a color that stands out)
  • 300 dpi (should resize in photoshop)
  • raster images to be saved as TIFF
  • full page images should extend till the bleed (the red borders)
  • all vectors to be in EPS format






Project essay overview

Think of this as an expanded abstract. This is your chance to discuss in much more detail the various facets of your project.



  • What is the problem or condition that this research responds to?
  • Why is this problem/condition important? significant? Why should we care? Why is this problem/condition relevant
    • Relevant to what context? the culture, religion, economy, society, health, environment, education, etc. This is your chance to articulate why your project is relevant and what sectors the project is relevant to.
  • What is the context of your work
    • Introduce your readers to the context in which your project exists. (location)
  • Literature review, precedent review, a review of the existing work/research/design/products/etc. related to your project. This is similar to a visual audit.
  • Primary & Secondary research. Qualitative, Quantitative, Statistics, case studies, surveys, interviews, reading books about the topic, videos, observational research (physical, digital, social media, etc)


  • This project uses design…. This project utilizes the design process…. This research aims to create tangible design products that respond to / interact with / have an effect on / contribute to / create discourse around / prompt discussion of the original problem…. (intervention, disruption, enables, etc)

Design action(s)

  • Target audience, users
  • What are the design outcomes? (Actions, artifacts, products, systems, interfaces, initiatives). This should include photos.
  • Brief discussion of your design process
  • What’s next? Where would this project go next? future design outcomes?

Implications, Effects of the design action(s), (Rainbow)

  • Positive implications of your design outcomes. What are those outcomes likely to achieve? Realistic, idealistic, optimistic
  • Negative implications of your design outcomes

Outcome plan





My initial idea for the outcome was going to be an app. However, after sharing my idea with Basma, Levi, and a few of my classmates, I was told that the app might not be successful since my target audience is Qatari’s youth, hence it would be hard to advertise the app getting people to download it. There are so many apps that have launched and failed, so it wasn’t worth taking the risk. The second idea I was given was to base my idea on an outlet that already exists. For example, I can create an account on a successful app such as Instagram or Snapchat. So I decided to create an instagram account and have stills of people doing good things, so that whoever comes across the account will see it and learn more about Qatari morals and principles, and hopefully it will help them become better individuals and think about the actions they take before they take them. I was first going to film videos of people acting out different ways to react to certain situations. However, I realized that I wouldn’t have finished on time given that I have to find the right actors, and have perfect lighting in all the shots, and also editing the videos and uploading them will also take a very long time and we don’t have that much time left. This is when Basma gave me the idea of taking photographs of people doing good deeds. The project will be stills of people doing good morals and I will have captions on each still, explaining what the still is portraying and telling them the good deeds they should be committing. I will then upload them all on the instagram account I made.

Refined Abstract

The impact that the social media has on the youth is quite extraordinary. It is one of the most common and popular activities that people engage in. Everyone is following the ‘latest trend’ and wanting to be a part of it. Certain softwares can be seen to have a negative impact on the youth because of its variety and different sources of communication and entertainment. The series of videos will allow the youth to learn more about Qatari principles starting at a young age, so that they can grow up to be better individuals.

Outcomes & Timetable

Topic: Impact of media on youth & Loss of Individuality

Possible projects:


  • A book about individuality to educate the youth about importance of following your own morals and not being so easy influenced
  • Week 6 – gather content
  • Week 7 – sketching
  • Week 8 – grid/typestyles/etc finalised
  • Week 9 – designing
  • Week 10 – final adjustments
  • Week 11 – final design complete
  • Week 12 – book printed


  • Educating youth about Qatari principles. Teaching the youth more about our culture and traditions through creating an app.
  • Week 6 – plan out content that needs to be on the app
  • Week 7 – gather information
  • Week 8 – begin app


FullSizeRender (1) FullSizeRender

Above shows two screenshots of Kim Kardashian’s instagram account, vs a “makeup artist”‘s instagram account. The girl on the right has made a name for herself, by posting videos of herself imitating Kim Kardashian’s makeup look. By posting makeup tutorials inspired by someone as famous as Kim Kardashian, she knows that that will get her a lot of views and followers, since many girls look up to and aspire to be like Kim Kardashian. She now has a total number of 568,000 followers. The screencapture on the left shows a picture of Kim Kardashian advertising her makeup tutorials. Kim has a total amount of 48 million followers, so there is no doubt that her makeup tutorials has inspired millions of people to achieve the same look.

Kevyn Aucoin 


Kevin Aucoin, who died in 2002, was a makeup artist who introduced the concept of contouring, which has now become a phenomena in makeup. Contouring is done by using light and dark shades to give a structure to your face. Although he has been using contouring for many years, and with many celebrities such as Cindy Crawford, Janet Jackson and Julia Roberts, it wasn’t until Kim Kardashian began contouring in early 2013 was when people began to become interested.


the process of contouring, using light and dark shades


Kevyn Aucoin, pictured above with Janet Jackson

ICT Qatar Research

I did some research on ICT Qatar’s social media usage and these are some of the facts I found. Qatari’s youth use the internet almost 20% more than the rest of Doha’s population. Qatar has 88.1% individual internet penetration, which is the highest in the middle east, with 86% of internet access used from smartphones. In addition to that, the internet usage is highest among people between ages 18-24.

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Plastic Surgeon – Ahmed Makki:

“When I opened the Centre in 2001, I was coming in for three hours a day and seeing around five patients. Now we have 10 doctors and consultants who cater to 200-100 patients daily.”


The first example for my precedent is an Instagram account I have come across while I was scrolling through my explore page. It really grabbed my attention that a young boy would be dedicated to acting and creating his own videos to teach people how to act/react in a proper manner, what to do/not to do, and how to be a good Muslim. I realized that I wanted to create something similar in order to get my message across to the Qatari youth that are still young and are still yet to learn about life.

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“Tock” is an anti-social media app that was started as a class project. The project was created by a class in a highschool, to test how long people could go without social media. “You create a game and you initiate a time and you select your location and it blasts your social media outlets. It sets a time limit and you see how long you can last without being on your phones.” The first person who uses their phone first loses and the winner gets points added to their profile. “You may be getting points and getting rank in a game and it’s competitive. But more importantly, you’re talking face-to-face, networking when it matters and you’re getting outside of your social circle.”

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As a class, we came up with a list of design outcomes that we can possibly consider.

How to conduct useful research

  • Do searches for other topics ‘around’ your issue (not directly searching your issue)
  • Find curated resources (magazines, blogs, museums, galleries, etc.)
    • Adobe achievement awards
    • Art21
    • MOMA
    • TED

How to evaluate if the outcome is a good fit for my project?

  • Topic > Change that you want to cause, Vision for how you want the future to be…
  • Conduct research, ask people about the outcome (do you want an app? would you use this app? etc.)
  • Does the outcome relate to my audience (toys for children, games for teens, etc.)

Potential Design Outcomes


  • Games
  • Puzzle
  • Book
  • Website
  • App
  • Packaging
  • Rubber stamp
  • Software
  • Space
  • Installation
  • Viral challenge


  • Poster
  • Books
  • Fliers
  • Newspapers
  • Catalog
  • Photography
  • Packaging
  • Banner


  • Ad campaign
  • Event


  • animation
  • feature length motion picture
  • motion graphics
  • short film


  • 3D printed characters, collectable.
  • Packaging
  • Furniture

Product Design

  • 3D printed characters, collectable.
  • Functional product
  • Model
  • Furniture
  • Kite


  • Language
  • Code
  • Song
  • Flag
  • Clothing
  • Painting
  • Information Graphic

Entertainment / Expression

  • Song
  • Painting

Social Media

  • App
  • Advertise
  • Share Video
  • Viral video
  • Photographs
  • Tweet message
  • Selfies
  • Invitations
  • Opinion
  • Hashtag
  • Challenge (raise awareness, promote something)
  • Facebook page
  • instagram account
  • avatar / virtual identity
  • spoof account


  • Typeface
  • Website
  • Campaign
  • Language
  • Food
  • Song
  • Space
  • Flag
  • Identity
  • Information Graphic

Web / Internet

  • Blog
  • Typeface


  • Business
  • Club
  • Secret society
  • Cult
  • Event

Tool / Functional Object

  • Furniture
  • Clothing
  • Stamp


  • Performance
  • Subversive road signs
  • Billboards
  • Social experiment / norm breaking


  • Installation